Mary Kay Inc. announced the launch of a new subsidiary, Mary Kay Cosmetics Pvt. Ltd., which will be based near New Delhi. With the addition of India to its international portfolio, Mary Kay Inc., headquartered in Dallas, TX, has operations in well over 30 markets worldwide.

“We anticipate generating the same success in India that we are experiencing in other Asia-Pacific markets,” said K.K. Chua, president of Mary Kay Asia-Pacific. “We now have more than 350,000 Mary Kay Independent Beauty Consultants in the region. It is very rewarding to watch the dream launched nearly 45 years ago by Company founder Mary Kay Ash continue to enrich the lives of women and their families around the world.”

Privately held Mary Kay Inc. anticipates investing approximately $20 million in India over the next five years, with the first phase of the launch being focused out of New Delhi, Chandigarh and Ludhiana.

Mary Kay’s India headquarters will be located in Gurgaon, and the Company plans to open its first Beauty Center in New Delhi in Saket. At launch, the Mary Kay product lines will feature more than 60 skin care and color cosmetics products, with additional products planned in early 2008.